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House of Fraser

Emails and Feature pages

Project summary

My role was to work closely with the product owner (within Marketing) to design features pages for the House of Fraser online magazine. Which included creating supporting collateral, such as banners, emails, etc...

Deliverables

+ Desktop feature page
+ Mobile feature page
+ Emails

 

Feature pages and emails 

Top-level insights

Stakeholder interview

User interviews 

Communication is fragmented

Applicant’s soft skills are important factors to consider

The hiring process is time-consuming

The hiring process involves multiple stakeholders within the company

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